G’day Parks has teamed up with Australia’s favourite wildlife warrior and G’day Parks brand ambassador, Robert Irwin, to launch its new-look app. The first and only holiday park app in Australia has a fresh new design with great added features including advanced search filters, last-minute availability, and easy-to-apply deals.
Headlined by a series of videos showcasing Robert’s trademark humour, Robert shares how travellers can search and book their next getaway at more than 300 holiday parks from the convenience of the G’day Parks App.
Users can filter to find specific park features – from swimming pools and beach access to pet-friendly locations and waterparks – and generate a tailored list of holiday parks best suited for their next getaway.
The app also helps users find parks with last-minute availability and save on their stay with easy-to-apply deals.
Lahnee White, Chief Marketing Officer of G’day Parks, said these added features would have the dual benefit of enhancing existing users’ in-app experience and attracting new customers.
“In the past twelve months, the G’day Parks app has seen a 43% increase in downloads and a 20% growth in bookings,” Lahnee said.
“These trends confirm that it is a valuable tool for our guests, so we have developed these features with the customer in mind—making it even easier for guests to compare holiday destinations, apply deals, and identify last-minute availability across Australia’s largest network of holiday parks.”
“As we highlight the G’day Parks app, Robert is the perfect ambassador to promote our brand and bring this campaign to life with his energetic and entertaining delivery.”
Robert will promote the campaign across the brand’s social, digital, web, and app platforms, as well as radio, digital, and out-of-home advertising.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094, mwallace@gdaygroup.com.au
About G’day Parks
G’day Parks is Australia’s largest holiday park network and the ultimate gateway to great Aussie getaways at more than 330 regional destinations across the country.
With leading digital booking tools including the G’day Parks app and website, G’day Parks offers an easier more rewarding way to find and book your next Aussie holiday.
G’day Parks is also home to Australia’s leading regional travel loyalty program, G’day Rewards with more than 235,000 members who benefit from discounted stays, in-park benefits and access to special offers from some of Australia’s largest retailers including Shell/Coles Express, The Good Guys, FlyBuys and Virgin Australia.
With more holiday parks in more places, we deliver unmatched choice and freedom, great accommodation and, of course, a warm and welcoming g’day.
G’day Parks is part of G’day Group, Australia’s leading regional tourism company.
