One of Australia’s favourite sons and rising celebrity stars, Robert Irwin, has jumped on board with G’day Parks – Australia’s largest holiday park network and gateway to great regional getaways at more than 300 locations around the country.
The 20-year-old wildlife warrior has been announced as brand ambassador, helping spearhead G’day Parks’ national marketing efforts and putting the brand front-of-mind among his 12-million strong social media audience.
Leveraging Robert’s growing profile and authentically Aussie persona, the partnership will drive the next phase of G’day Parks’ growth journey off the back of a strong 12 months that has seen it double its digital revenue and surpass 230,000 paid members of its G’day Rewards loyalty program.
Bringing his real-world, outdoors expertise to life, the ambassadorship kicks off with the launch of a ‘holiday hacks’ video series, in which Robert dishes out some unique travel advice, including the best way to stay hydrated, how to quickly sort out soggy shoes and turn your phone into a powerful flashlight.
It continues a rapid rise of the youngest Irwin’s star after being recently announced as the new host of I’m a Celebrity…Get Me Out of Here! and winning GQ’s Social Force of the Year Award in December.
“Regional Australia is close to my heart, and teaming up with G'day Parks allows me to share that passion with everyone, dishing out some of my top holiday hacks that can come in handy when you’re out exploring,” Robert said.
“I'm proud to be part of a brand that celebrates the essence of Australia and I’m looking forward to encouraging more people to discover the best of our incredible backyard.”
A rising star in its own right, G’day Parks is the ultimate gateway to great Aussie getaways with more than 300 holiday parks across the country. Since launching in 2020 as the evolution of Top Parks, G’day Parks has gone from strength to strength, recording double digit revenue and member growth.
Lahnee White, Chief Marketing Officer of G’day Parks, said Robert was the ideal personality to bring the brand to life, engaging new audiences and growing awareness of G’day Parks, nationally.
“With his authentic, down-to-earth character, commitment to regional Australia and our beautiful natural environments, Robert is much loved personality and perfectly aligned to the spirit of the G’day Parks’ brand,” Lahnee said.
“Robert offers access to a younger audience and key family decision makers, providing us a springboard to grow market share and inspire the next generation of travellers to discover the best of our own backyard.”
“This partnership builds on the success of recent summer campaign that saw us exclusively sponsor Hamish & Andy’s #1 comedy podcast and is the latest in a series of targeted investments in our brand designed to fast-track our mission to become a name synonymous with regional travel in Australia.”
As part of the ambassador arrangement, Robert will feature across the brand’s social, digital, web and app platforms, as well as printed collateral and in-park activations.
To find out more about this exciting partnership, click here.
For more information, contact: Myles Wallace, G’day Group Communications Manager, 0432 866 094, mwallace@gdaygroup.com.au
About G’day Parks
G’day Parks is Australia’s largest holiday park network and the ultimate gateway to great Aussie getaways at more than 300 regional destinations across the country.
With leading digital booking tools including the G’day Parks app and website, G’day Parks offers an easier more rewarding way to find and book your next Aussie holiday.
G’day Parks is also home to Australia’s leading regional travel loyalty program, G’day Rewards with more than 230,000 members who benefit from discounted stays, in-park benefits and access to special offers from some of Australia’s largest retailers including Shell/Coles Express, The Good Guys, Flybuys and Virgin Australia.
With more holiday parks in more places, we deliver unmatched choice and freedom, great accommodation and, of course, a warm and welcoming g’day. G’day Parks is part of G’day Group, Australia’s leading regional tourism company.
