Crikey! Robert Irwin re-signs as G’day Parks brand ambassador for third year

Published
20 Feb 2026

 

They say good things come in threes, and G’day Parks is pleased to announce that Robert Irwin will continue as our brand ambassador for a third year.

Robert posted the news on his Instagram page, once again sharing G’day Parks – and his passion for exploring regional Australia – with his 9.3 million followers.

“This is the third year that I’m joining forces with my mates over at G’day Parks. It’s the easy way to getaway, to get out and explore more of this place, whether it’s a powered site right in the middle of nowhere in the beautiful Aussie wilderness, or it’s a luxury glamping experience by the beach. They have got everything,” says Robert.

“Go check out G’day Parks and see more of this gorgeous country, because we are so lucky to call paradise home.”

Over the past 12 months Robert’s profile has grown significantly, both at home and overseas. From the South African jungle to the dancefloor, Robert appeared on Australian TV as co-host of Network 10’s I’m a Celebrity…Get Me Out of Here!, and has captured the attention of global audiences winning Dancing with the Stars 2025 in the United States.

As the face of G’day Parks’ popular Holiday Hacks series, Robert has brought his trademark charm to a range of practical travel tips, from how to dry soggy shoes in a flash to an easy way to add extra bounce into your campground pancakes.

“Robert’s upbeat energy and enthusiasm for exploring Australia is contagious, which makes him the perfect partner for G’day Parks," says Chief Marketing Officer Lahnee White.

“We’re looking forward to continuing our partnership for another year. As new audiences embrace Robert’s message of conservation and exploration, we’ll be right there to welcome them to stay at any of our more than 340 parks around Australia.”

For more information, please contact: Brittany Harmer, G’day Group Corporate Communications Manager, 0415 655 191, brittany.harmer@discoveryparks.com.au.

About G’day Parks

G’day Parks is Australia’s largest holiday park network and the ultimate gateway to great Aussie getaways at more than 340 regional destinations across the country.

With leading digital booking tools, including the G’day Parks app and website, G’day Parks offers an easier, more rewarding way to find and book your next Aussie holiday.

G’day Parks is also home to Australia’s leading regional travel loyalty program, G’day Rewards, with more than 235,000 members who benefit from discounted stays, in-park benefits, and access to special offers from some of Australia’s largest retailers including Shell Reddy Express and participating Shell branded sites, The Good Guys Commercial, and Pedders Suspension & Brakes.

With more holiday parks in more places, we deliver unmatched choice and freedom, great accommodation, and, of course, a warm and welcoming ‘g’day’.

G’day Parks is part of G’day Group, Australia’s leading regional tourism company.